Arianna Lu
Head of Web Design and Development

Arianna Lu is a skilled professional with extensive experience in coordination, production, management, and supervision of projects. She excels in developing strategies for digital and cultural content, directing and creating events, planning artistic and musical encounters, and overseeing the general production of public space interventions, entrepreneurship fairs, exhibitions, and cultural gatherings. She is proficient in design and user interaction platforms and possesses strong audiovisual knowledge.

She based in Shanghai, China, and previously lived and studied in Italy. After obtaining a double degree in Graphic Design & Art Direction from the NABA in Milan, she continued her studies for a Master's degree in Digital Interaction Design at the Politecnico di Milano. After graduation, she worked for Luxottica as a UI Designer in Italy, taking charge of Gucci collaboration project. Later, she worked as a Web Designer at Pop Social. Her work explores the intersection of art and life, and she has participated in various exhibitions, concerts, and cultural events both nationally and internationally.

Throughout her artistic journey, she developed a keen interest in digital interaction, which ultimately led her to join 0xx0 as a Web designer. At 0xx0, she draws inspiration from the diversity around her, which fuels her personal growth and offers insights into various cultures and communities.

Areas of Interest:

  • User Interaction
  • Digital and Cultural Content Strategy
  • Event Planning and Production
  • Curatorial Projects
  • Web3
  • Blockchain

For more information, visit her website at https://luxianlin68.myportfolio.com/

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

AP, The Chinese University of Hong Kong, Hk SAR, China
2021-now
Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020
Lecture, National Taiwan University, Taiwan
2020-now
Visiting Scholar, Graz University of Technology, Styria, Austria
2019

As an active academic researcher, he teaches courses on architectural living environments, green buildings, and graphic design at world-renowned universities. He is one of the few researchers globally specializing in Shape Grammar. Additionally, he teaches blockchain investment courses at business schools.