Iris Xu
Social Media & Graphic Design Lead

About Iris

Iris brings six years of experience in graphic design, excelling in creative design concepts and visual effect realization. She is adept at using Adobe Illustrator, Photoshop, Figma, and other design software to enhance design efficiency and quality. Additionally, she is proficient in Indesign and Publisher for efficient typesetting and editing. Iris is skilled in using PaintToolSAI to create high-quality bitmap illustrations, enriching visual communication. She also has basic animation production abilities, creating eye-catching motion effects through AfterEffects and Photoshop. Her goal is to create works that build a strong brand image, translating into tangible business benefits.

Work Experience

Throughout her six-year career, Iris has provided design services for notable enterprises such as Pop Social, Kaide Group, Longhu Group, and China State Grid.

Areas of Expertise

•  Branding: Social Media Design, Visual Recognition Materials, Creative Posters, Brand Manuals, Printing Materials, Commercial Complex Event Design, Exhibition Design, Digital Materials.

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

AP, The Chinese University of Hong Kong, Hk SAR, China
2021-now
Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020
Lecture, National Taiwan University, Taiwan
2020-now
Visiting Scholar, Graz University of Technology, Styria, Austria
2019

As an active academic researcher, he teaches courses on architectural living environments, green buildings, and graphic design at world-renowned universities. He is one of the few researchers globally specializing in Shape Grammar. Additionally, he teaches blockchain investment courses at business schools.