Leon Xu
Creative Director of Animation

Personal Profile

Leon brings over eight years of expertise in animation design, specializing in both 3D and 2D animation production and sub-scene design. With a deep understanding of animation styles and motion principles, Leon has successfully delivered a series of influential design projects for renowned enterprises.

Professional Skills

•  Software Proficiency: Expert in Adobe Creative Suite (After Effects, Photoshop, Illustrator, Premiere), Davinci, Figma, and other graphic software.

•  3D Software Expertise: Skilled in Blender, C4D, UE5, and other 3D software.

•  Specialized Animation Styles: Proficient in Web3 style animations, including Cyberpunk and meme types.

•  Storyboard Design: Capable of creating rough animation sketches based on scripts using Photoshop.

•  Animation Production: Collaborates with colleagues to develop animation subplots and completes animations, ensuring client satisfaction through iterative revisions.

•  Webflow Integration: Works with web development teams to upload animations in the correct size and format, enhancing the visual quality of websites.

•  Video Editing: Engages with clients to discuss video subplots, gathers high-quality materials, and uses Premiere, Davinci, and other post-production software to edit videos, making necessary adjustments until clients are satisfied.

•  Project Management: Demonstrates strong time management and project coordination skills, effectively driving design projects from concept to completion.

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

AP, The Chinese University of Hong Kong, Hk SAR, China
2021-now
Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020
Lecture, National Taiwan University, Taiwan
2020-now
Visiting Scholar, Graz University of Technology, Styria, Austria
2019

As an active academic researcher, he teaches courses on architectural living environments, green buildings, and graphic design at world-renowned universities. He is one of the few researchers globally specializing in Shape Grammar. Additionally, he teaches blockchain investment courses at business schools.