Wendy Li
Head of UI/UX Design

Wendy is a highly experienced Senior UI/UX Designer with over five years of expertise in the Web3 industry. Throughout her career, she has specialized in creating intuitive and user-friendly interfaces and experiences for blockchain and decentralized applications (DApps). Wendy has successfully led numerous high-profile Web3 projects, including cryptocurrency exchanges, NFT marketplaces, decentralized finance (DeFi) platforms, and blockchain-based games.

Her extensive industry knowledge and practical experience have enabled her to design solutions that not only meet but exceed user expectations. Wendy's work is characterized by a deep understanding of user behavior and a commitment to enhancing user engagement and satisfaction. She excels in translating complex blockchain concepts into accessible and visually appealing designs, ensuring a seamless user experience.

In addition to her technical skills, Wendy is adept at collaborating with cross-functional teams, including developers, product managers, and marketing professionals, to drive project success from conception to launch. Her ability to balance aesthetic appeal with functionality has made her a valuable asset in the rapidly evolving Web3 space.

Wendy's portfolio showcases a diverse range of projects that highlight her versatility and innovation in UI/UX design. Her contributions have significantly impacted the growth and adoption of blockchain technologies, making her a respected figure in the industry.

CEO Founder, Oxx0 Studio, Singapore
2022-now
www.0xx0.com

He is the CEO of Oxxo Studio, a leading design studio specializing in comprehensive visual design and product development for Web3 and blockchain projects. He leads the design team in delivering end-to-end visualsolutions for clients while also overseeing app product design and managing engineering development.

CPO, Pop Social, Onoid Technology LLC, Dubai
2020-2023
www.popsocial.io

He played a key role in product design and Ul/UX development while effectively managing the development team, ensuring the successful delivery of Pop Social as a top-tier SocialFi project.

Investment Lead, H3BRO Web3 Labs, Dubai
2022-now
www.h3bro.com

He is the Investment Lead at H3BRO Labs, where he plays a pivotal role in driving investment decisions. He specializes in evaluating and selecting high-potential projects, providing detailed assessments, and assisting in the formulation of strategic investment plans to ensure optimal outcomes.

CPO, joinNONCE tapNONCE, NONCE Games, Dubai
2023-now
www.nonce.games

He led the UI/UX and artist teams to complete the visual design for all websites, apps, and NFTs of two Telegram- based mini-games for NONCE Games Group: tapNonce, focusing on click-to-earn mechanics, and joinNonce, a platform for NFT sales. He also contributed to the design of the NONCE token economic model.

Branding Lead, CERAS Ventures, Dubai
2021-now
www.cerasvc.com
Branding Lead, proMatrix Ventures, Dubai
2021-now
www.promtrx.com

Mainly responsible for brand image planning, including VI design, website development, social media management, and offline event planning.

AP, The Chinese University of Hong Kong, Hk SAR, China
2021-now
Research Assistant, Housing Innovation Center, CUHK, Hk SAR, China
2019-2020
Lecture, National Taiwan University, Taiwan
2020-now
Visiting Scholar, Graz University of Technology, Styria, Austria
2019

As an active academic researcher, he teaches courses on architectural living environments, green buildings, and graphic design at world-renowned universities. He is one of the few researchers globally specializing in Shape Grammar. Additionally, he teaches blockchain investment courses at business schools.